Foreign Language In The Hospitality Industry Tourism Essay Essays

Foreign Language In The Hospitality Industry Tourism Essay Essays Foreign Language In The Hospitality Industry Tourism Essay Essay Foreign Language In The Hospitality Industry Tourism Essay Essay Language acts an indispensable portion of success in cordial reception, and has impacted the cordial reception industry continuously. Not merely has it influenced the method of marketing schemes or the methods of human resource direction, it has besides influenced the educational system every bit good. Many have come to recognize that foreign linguistic communication accomplishments can be utilized in the industry to help the foreign traveller, communicate with non-English speaking-employees and to work in non-English speech production states. Foreign linguistic communication in the cordial reception industry is needed to help foreign travellers. The cordial reception industry a service industry that sets to supply service to accomplish the clients satisfactions. Customers are seeking for exceeding and customized service that fits them good. A made-to-measure service normally comes from forming affairs that the clients are used to, such as a invitees favourite drink, preferable room type, and the spoken linguistic communication is portion of it every bit good. Of many tourers that travels, it is likely that they may non stand out in the linguistic communication of the foreign state that they are going to. If an adjustment that the client is remaining is non able to supply quality service due to the fact that mis-communication occurs often, the client is likely to develop a negative sentiment towards this certain hotel or eating house. Therefore, the cordial reception industries normally adapt ourselves to the client s pe nchant by supplying multi-lingual service in order to back up the clients demands. : Over the past few old ages, tourers from China have progressively become active all over the universe. With the rise of China on the universe phase, it s linguistic communication Chinese has ever been the top linguistic communication spoken in the universe and it is besides bit by bit going a major tourist-spoken linguistic communication. This tendency has impacted the selling schemes of many ; and get the hanging this linguistic communication has become a precedence for hotelkeepers callings. Switzerland has come to the consciousness of the potency of the Chinese market brought by tourer. And Switzerland has come to recognize that the entrance invitees have high outlooks for the Swiss cordial reception service . But many cordial reception industry are non yet ready to confront the Chinese tourer tendency by supplying professional service, and most hotels are established with European criterions. As a consequence, Switzerland has published an official usher steering cordial reception industry directors on how to professionally function the Chinese tourer. Dr. Christian Rey, president of the hotelleriesuisse, said that cordial reception industries in Switzerland have booklets, bill of fares and cusps translated into Chinese to supply a closer service. Following up, A really good illustration can be besides seen in Mauritius while an increasing sum of Chinese tourer is sing Mauritius recent old ages. In Mauritius, the state has received 17,233 Chinese tourers during the first 10 months of the twelvemonth, against 12,571 visitants during the same period in 2011. Harmonizing to a Mandarin instructor in Mauritius, she pointed out that among all the Mandarin-learning pupils, there are employees of large companies, business communities, importers, tour ushers All these people deal with the Chinese and for them to get the hang this linguistic communication has become indispensable. And in recent old ages, there is a strong demand from hotel groups to develop their employees in Mandarin. Said Elise Raffray, Managing Director of Formaclic. Harmonizing to the information of The Language Training Centre in Mauritius, the centre has trained 100s of hotel employees in Mandarin, including hotel receptionists, employees in nutrient and dri nks sections and sections. This brings the us to the following point. Foreign linguistic communication in the cordial reception industry is needed while communicating between employer and non-English speech production employees. As international tourers increases all around the Earth, at the same time increases the demand to engage international employees every bit good. However, communicating satisfaction has ever been a important influence to the work outcomes amongst between directions and non-English speech production employees. Language barriers have been chiefly seen during talking communicating and professional state of affairss. English is the most common-used linguistic communication around the universe and applies to the cordial reception industry every bit good. In the United States, an increasing figure of non-English speech production employees have caused hotel companies many communicating issues. It has come to the attending that this job can no longer be tolerated as it is firing on many companies operation. A research survey from the diary of cordial reception A ; touristry research has shown that 53.5 % of the housing industries reported that top direction has paid attending to linguistic communication barriers in the workplace. In fact, 46.5 % stated that their company encourages employees with limited-language accomplishments to better by offering English at work plans. Besides, many has been supplying linguistic communication preparation states the fact that how of import it is. Following up, harmonizing a study, which notes that 32 % of the companies provide linguistic communication prepar ation for the employees to get linguistic communication for particular intents, and 52 % of the employees expect a linguistic communication class to be communicative with professional subjects. It is obvious that it shows that there is a demand for the pattern of professional state of affairss. Employees are seeking to fluently pass on with their top direction in order to transport out the right undertaking while in the work topographic point. Employers are besides expected high outlook for service criterions which are related to the company s repute. With linguistic communication barriers barricading in the tract of the cordial reception industry s success, linguistic communication preparations have bit by bit become a necessary portion of the employment preparation. Furthermore, these linguistic communication preparations help to develop a positive professional attitude which will be able to lend to a positive impact on squad work and in better service to the clients. Dave Ozageer, manager of Pearle Beach Resort A ; Spa, said that it is indispensable for the staff to be trained to pass on with Chinese invitees with Citrus reticulata. By understanding Chinese invitees demands and show their emotions straight, the staff will be able to better function the invitee. The president of the Chinese Business Chamber, James Ho Fon farther points out that it is necessary that hotels provide tour ushers who speak Citrus reticulatas in order to pull more Chinese tourers. Foreign linguistic communication in the cordial reception industry is needed when working in a non-English speech production state. A research roll uping informations from assorted hotels human resources sections in the U.S. have shown that graduates with the ability of talking a foreign linguistic communication, peculiarly Spanish, was found to be an advantage when seeking for occupations in the States. It has besides been suggested that with this certain accomplishment, one may more likely obtain an employment at the supervisory degree. The study besides shows that with old foreign travel and some foreign linguistic communication accomplishments enable plan participants to more to the full appreciate their survey abroad experience. As a consequence, Students of cordial reception plans benefit vastly from larning a foreign linguistic communication. Many universities with cordial reception direction big leagues have been supplying survey abroad plans, and foreign linguistic communication is going important to the instruction of the industry every bit good. Colleges that offer cordial reception grades which integrate foreign linguistic communication larning contribute to the success of the cordial reception industry in general and to the success of the single pupils in their hereafter callings as directors. said by Yuan J. Houston in one of his diaries in Journa of Human Resources in Hospitality and Tourism. Such in cordial reception grade classs, the instruction of foreign linguistic communications has focused on the acquisition for professional intents that pupils may probably be confronting in their future calling. Hence, Rita Mae Brown one time said, Language is the route map of a civilization. It tells you where its people come from and where they are traveling. A batch of establishments acknowledged that the overall betterment of pupils who participated in a survey abroad plan have expectedly developed cross-cultural cognition which will fix them good for their future calling in cordial reception and touristry field. In decision, foreign linguistic communication has ever been a great impact in the cordial reception industry in general. While many research and information collection has been conducted and demonstrated in this research paper. It is obvious that over the past few decennaries, an increasing sum of hotel employees, hotel directors or even pupils in preparation have come to recognize that the importance of stand outing in a 2nd foreign linguistic communication. This highlighted professional attitude of larning a foreign linguistic communication is majorly due to the fact that foreign linguistic communication accomplishments can be utilized in the industry for a assortment of intents. Ultimately, this sense of accomplishment in foreign linguistic communication can profit the pupils personal development and can hold a positive impact on their professional attitude. Therefore, future hotel directors are more likely to keep back the ability of talking a foreign linguistic communication ma jorly due to the fact that this accomplishment can be utilized to help the incoming foreign travellers, to pass on with non-English speaking-employees in the workplace, and to work fluently in non-English speech production states.

Consider the relative contribution of classical and operatn Essay

Consider the relative contribution of classical and operatn conditioning to problem gambling - Essay Example This paper will look at various theories and therapies related with gambling behavior with the focus on conditioning theories. As gambling is becoming a popular activity, the problems associated with gambling are also increasing. Because of this, it has become necessary to do extensive research into the different facets of gambling including the behaviors that influence gambling, the negative effects it can have, and treatment of gambling addicts. Researchers have also tried to classify gamblers into various categories using different criteria. For example, Abbott, Palmisano & Dickerson (1995) classify gamblers as excessive of normal gamblers; Fisher (1993) classifies them as social or pathological gamblers; Gupta & Derevensky (1998) classify them as social, problem, or pathological gamblers; Shaffer et al. (1994) classify them as non-pathological, in-transition, or pathological gamblers; and Vitaro, Arseneault & Tremblay (1999) classify them as recreational, low-problem, or high-problem gamblers. (cited in Blaszczynski & Nower, 2002) These differences in the classification of gamblers have also resulted in non-applicability of a single gambling model to the overall population of gamblers, although there are other various reasons too. A single theoretical model of gambling cannot explain and account for the various biological, psychological and social factors that are related with problem gambling. Problem Gambling Problem gambling can be defined as a "gambling behavior which causes disruptions in any major area of life: psychological, physical, social, or vocational." (The National Council , nd. n.p.) Problem gambling also includes what other researchers like Blaszczynski & Nower (2002) have referred to as pathological gambling. Pathological gambling refers to an enduring and repeated maladaptive gambling behavior, in which the gambler cannot control the desire to gamble, which may bring harmful psychosocial results: personal, familial, financial, professional, or legal. (APA, 1994; cited in Blaszczynski & Nower, 2002) Because of his inability to control his gambling behavior, a problem gambler may harm his own self, his family or the community. For example, a problem gambler will give priority to his gambling habits over his family's needs, and therefore, will not care about destroying his familial life as a normal person would care. There are some symptoms that are commonly found in problem gamblers although they do not necessarily mean that a person is involved in problem gambling. These signs include but are not limited to headaches, back pain, insomnia, ADHD, anxiety. (Tessier & Ballon, 2003) It is recommended that when such orders are frequently found in a patient, a physician should test him for problem gambling. Classical and Operant Conditioning Classical conditioning revolves around the concepts of stimulus and response. A stimulus is anything that brings a response in the subject. A response is a reaction that is brought by the

How did the feminists movement find expression during the 18th century Research Paper

How did the feminists movement find expression during the 18th century (Humanities) - Research Paper Example Therefore, the feminist movement was born because women were tired of the harsh treatment by mean and thus they had to express themselves and fight the oppression (Treanor 2002). The plight of women was at stake in the 1800s. Their role was different to that of men. The woman was expected to look for a husband, give birth and was to take care of the husband throughout their whole life. During then, it was deemed as a taboo for women to remain single. For instance, single women were pitied and scorned by the society. Furthermore, a woman’s right to own property was when she was still at her father’s house but after she got married; her entire property belonged to the husband. The women were also not expected to divorce and they were expected to stay in marriage even if it was miserable. Hence, divorce was punishable by law but majority of the victims were women. In those days, marriage was a lifelong commitment. It did not only undermine their strengths but destroyed their opportunity to a kind of freedom and also subdued their voices giving them no hope of social recognition (Bhabha and Shutter 1994). Throughout history, women were entitled to less legal rights and occupation chances. The women’s legal rights were very minimal to no rights at all. Their right to own property was not respected but resulted to the property being the husband’s after marriage. On the other hand, their right to vote had not been accepted and thus there was no woman representative in the governments of the time. However, towards the end of the nineteenth century, the feminist movement had already won the rights to vote and their chances of accessing education as well as other occupation that were regarded for men. In terms of occupation, motherhood and wifehood were considered the most major profession for women all over. They were thus expected to be submissive in

Behavior Problem Essay Example for Free

Behavior Problem Essay The management of disruptive behavior problems is a familiar concern for many schools. Student’s behavior problems are challenging at all levels in school in recent years, behavior difficulties in school have increased, teachers seem to be unprepared to deal with these problem. According to C. E. C. P (1998) â€Å"Difficult student misbehaviors, reported by teacher include violation of classroom rules, being truant from school, blaming others for problems, irresponsible behavior, and destruction of property. p. 21) Given the seriousness of these behaviors, teacher are spending disproportionately more time on behavior problems that take away from instructions, compromising learning for both the student with the behavior difficulties and rest of the classroom. Therefore, teachers need to formulate a plan to help students with their behavioral problems so that the learning and teaching process happens actively and smoothly. 2. 0 Behavior Problems 2. 1 Definition of behavior, problem, and behavior problem. Behavior Behavior defines as the manner in which one behaves / The actions or reactions of a person or animal in response to external or internal stimuli. One of these actions or reactions: a hormone . . . known to directly control sex-specific reproductive and parenting behaviors in a wide variety of vertebrates (Thomas Maugh II). (Cited from American Heritage Dictionary) Problem Problem defines as any question or matter involving doubt, uncertainty, or difficulty/ a question proposed for solution or discussion / difficult to train or guide. cited from dictionary. com) Behavior Problem So basically behavior problems have both of the elements of behavior and problem. Which defines as a n action or reaction of a person to external or internal stimuli which involves qoubt, uncertainty or difficulty. 2. 2 Types of behavioral problems. There are 11 most common types of behavioral problem that a teacher might encounter in schools. (KidsBehavior (UK). mht). They are; a)Aggressive Outburst b)Biting peers or objects c)Pulling peers hair d)Banging their head )Hitting their peers f)Pinching their peers g)Always being absent to class h)Using violence in classroom i)Lying/ blaming others j)Usage of vulgar/abusive words k)Stealing Not only behavior problems distract the attention in a classroom but also behavior disorder. Behavior disorder is a much more severe problem than behavior problems. This is because behavior disorders are hardwired in the students system. There are many types of behavior disorders and among them are a) autism, b) post-traumatic stress disorder and many more. Unfortunately, a teacher would not be able to help these types of children because this type of children needs special attention. Therefore, if a teacher recognizes any kind of behavioral disorder in a child, the teacher should inform to his/her parents as soon as possible. As concerning with behavioral problems, there are number of methods/strategies techniques available to cure them. Teachers should know these methods/strategies/techniques in order to help the students to mend their behavior problem and to help the school from facing displin problems. The term for this methods/strategies/techniques is Behavior Modification 3. 0 Overcoming Behavior Problems with Behavior Management and Behavior Modification 3. 1 Definition of Behavior Management and Behavior Modification. Behavior management skills are particularly of importance to teachers in the educational system. Behavior management is all of the actions and conscious inactions to enhance the probability people, individually and in groups, choose behaviors, which are personally fulfilling, productive, and socially acceptable. Behavior modification is the use of empirically demonstrated behavior change techniques to improve behavior, such as altering an individuals behaviors and reactions to stimuli through positive and negative reinforcement of adaptive behavior and/or the reduction of maladaptive behavior through positive and negative punishment. 3. 2 Behavior Management 1) Behavior management is applied at the group level by a classroom teacher as a form of behavioral engineering to produce high rates of student work completion and minimize classroom disruption. ) â€Å"Contemporary behavior modification approaches involve students more actively in planning and shaping their own behavior through participation in the negotiation of contracts with their teachers and through exposure to training designed to help them to monitor and evaluate their behavior more actively, to learn techniques of self-control and problem solving, and to set goals and reinforce themselves for meeting these goals. – (Br ophy (1986)) ) The most common practices of this behavior management rely on the use of applied behavior analysis principles such as positive reinforcement and mild punishments 4) This principle follows the Operant Conditioning system by B. F. Skinner, which is to describe the effects of the consequences of a particular behavior on the future occurrence of that behavior. There are four types of Operant Conditioning: Positive Reinforcement, Negative Reinforcement, Punishment, and Extinction. Both Positive and Negative Reinforcement strengthen behavior while both Punishment and Extinction weakens behavior. ) Examples of situation whereby the teacher uses the two main types of operant conditioning. 3. 2. 1 Positive Reinforcement Definition: Is an attempt to increase the likelihood of a behavior occurring in the future, an operant response is followed by the presentation of an appetitive stimulus. Example of situation in a classroom on how to use positive reinforcement. A teacher who uses positive rein forcement will constantly and consistently praised the students, ignored small infractions and was encouraging no matter what answer the students get. Once one student was totally off track with his answer and the teachers response was no, but you are thinking and that is what I enjoy seeing you think, listen to others and try again. Every minute or two the teacher was saying something positive. 3. 2. 2 Negative Reinforcement Definition: Negative reinforcement occurs when a behavior is reinforced by removal of a stimulus. The word negative does not mean unpleasant. It means a stimulus is removed or subtracted from the situation as a form of reinforcement Example of situation in a classroom on how to use negative reinforcement. Suppose your teacher said you could skip the final exam by studying an extra chapter and taking a quiz on it. You might study an extra chapter (your studying behavior would be made more frequent) because of the promise of an unpleasant stimulus, being removed (no final exam) Another example: If a student is trying to be the centre of the limelight by disrupting the classroom the teacher can use the avoidance strategy or punishment strategy as a negative reinforcement to the student. 3. 3 Behavior Modification The principles of using behavior modification are: ) To develop a new behavior b) To strengthen a new behavior , c) To maintain an established behavior, d) To stop inappropriate behavior, and finally e) To modify emotional behavior. (Adapted from: Krumboltz, J. , Krumboltz, H. (1972). Changing childrens behavior. New York: Prentice-Hall. )   There are 3 main principles to develop a new behavior which are i. Successive Approximation Principle: ( To teach a child to act in a ma nner in which he has seldom or never before behaved, reward successive steps to the inal behavior. ) ii. Continuous Reinforcement Principle: (To develop a new behavior that the child has not previously exhibited, arrange for an immediate reward after each correct performed it incorrectly. iii. Discrimination Principle: (To teach a child to act in a particular way under one set of circumstances but not in another, help him to identify the cues that differentiate the circumstances and reward him only when his action is appropriate to the cue. ) B : To strengthen a new behavior There are 2 main principle in strengthening a new behavior. i. Decreasing Reinforcement Principle: (To encourage a child to continue performing an established behavior with few or no rewards, gradually require a longer time period or more correct responses before a correct behavior is rewarded. ) ii. Variable Reinforcement Principle: (To improve or increase a childs performance of a certain activity, provide the child with an intermittent reward. ) C :To maintain an established behavior There is 1main principle in estbablishing a new behavior . Substitution Principle: (To change reinforcers when a previously effective reward is no longer controlling behavior, present it just before (or as soon as possible to) the time you present the new, hopefully more effective reward. ) D :To stop inappropriate behavior There is 3 main principle to stop inappropriate behavior i. Satiation Principle: (To stop a child from acting in a particular way, you may allow him to continue (or insist that he continue) performing the undesired act until he tires of it. ) ii. Extinction Principle: (To stop a child from acting in a particular way, you may arrange conditions so that he receives no rewards following the undesired act. ) iii. Punishment Principle: (To stop a child from acting in a certain way, deliver an aversive stimuli immediately after the action occurs. Since punishment results in increased hostility and aggression, it should only be used infrequently and in conjunction with reinforcement. ) E : To modify emotional behavior There is 2 main principle to modify emotional behavior ) Avoidance Principle: ( To teach a child to avoid a certain type of situation, simultaneously present to the child the situation to be avoided (or some representation of it) and some aversive conditon (or its representation) ii) Fear Reduction Principle: (To help a child overcome his fear of a particular situation, gradually increase his exposure to the feared situation while he is otherwise comfortable, relaxed, secure or rewarded. ) CONCLUSION The effective use of behavioral and cognitive strategies in the classroom may appear daunting even to experienced teachers. However, changing your behavior and strategies is often the most efficient and effective means of improving all types of classroom behaviors Through practice comes proficiency. The building block of emotions and behavior likely contains the largest and most diverse set of problems encountered in the classroom. By first understanding these problems and seeing the world through the eyes of your students, and, then developing and using a set of i strategies on a regular basis, problems of emotions and behavior can be effectively managed and changed in the classroom and also behavior problems can be mended.

Seeing Myself in Waiting for Godot :: Waiting for Godot Essays

Seeing Myself in Waiting for Godot Some people wondered why in high school my favorite book was Waiting for Godot, a drama described on the title page as â€Å"a two-act play in which nothing happens twice.† In fact, my liking a play that does not portray a series of connected incidents telling a story but instead presents a pattern of images showing bewildered people in an incomprehensible universe initially baffled me too, as my partiality was more felt than thought. But then I read a piece by the critic Martin Esslin, who articulated my feelings. He wrote in â€Å"The Search for the Self† that throughout our lives we always wait for something, and Godot simply represents the objective of our waiting—an event, a thing, a person, death. It is in the act of waiting that we experience the flow of time in its purest most evident form. (31) I realized that I was seventeen in high school passively waiting for something amazing to happen to me just like Vladimir and Estragon. I also realized that experiencing time flowing by unproductively was not for me regardless of how â€Å"pure† that experience might be. At several points in the play, Estragon states that he wants to leave, but Vladimir always responds, â€Å"We can’t . . . we’re waiting for Godot† (8). Neither one knows why the wait nor who Godot is or looks like, and they both admit, when asked by Pozzo why they mistook him for Godot, that â€Å"we hardly know him at all† (20). Yet, they wait for him instead of looking within themselves for meaning in their lives. They even turn to close-at-hand sources about them to provide reasons for their wait: from inside a hat or a boot (8). But, as Lucky points out, the â€Å"reasons [are] unknown† and always will be (28). Therefore, their external search is pointless to give life me aning. Or put another way, Vladimir and Estragon wait endlessly for life to begin. As simple as it is, I see myself in them, waiting for someone or something to bring me meaning, to guide me, to spark my life. The existentialist ideas behind much of Waiting for Godot cut to the quick, as I, too, struggle through life trying to achieve some sort of purposeful meaning (Bryce). Like everyone else, I am a victim of waiting and going nowhere fast. As embarrassing as it is to me now, in high school, I ached as I searched to fill an empty part of me with love or true friendship, and at last I found him! But rather than acting on what I felt for him, I sat there and waited, hoping that he would notice me, the perfect soul mate.

Internet Marketing Saves Time and Cost

Term paper â€Å"Internet marketing saves time and cost† Nowadays because of technological changes it becomes very easy for every marketer to market the product or business through internet. The growth of Internet technology has enormous potential as it reduces the costs of product and service delivery and extends geographical boundaries in bringing buyers and sellers together. The Internet provides opportunities for an organization to enhance its business in a cost-effective and practical manner.It became easy to do marketing research, reach markets serve customers better, distribute products faster, solve customer problems, and communicate more efficiently with business partners. It saves the time and cost as well that could be the cost of market research, advertising, reaching the customers etc. E-commerce also creates value for customers in many ways. Customers are considered as a market of one. They can access a greater variety of products, often at lower prices.Using the internet and related technologies to complete significant marketing activities is known as e-marketing or electronic marketing. The ways that some marketing activities are performed have changed as businesses have turned to e-commerce. Customers are like lifeblood of an organization. They are also considered as a KING of the market because a customer decides whether he is going to buy anything from you or anybody else that anybody could be your business rival as well. It is your duty to satisfy your customer and let him stick with you forever.And will convince their family and friends too to be your customer if they are satisfied with your product and services. Mostly online customers are innovators or risk takers who do not hesitate to try new and unique products and check the services of different organizations. If a business person want to sell products online it should turn its marketing efforts towards the early adopters. Internet marketing also has greater impact on marketing mix especially on promotion of the products. There is a broad range of products marketed on the Internet that range from consumable goods to durable goods.Services marketed on the Internet also range from online newspapers to business-wide consultation. In digital services business-support services are the activities that support businesses in developing and delivering digital products and services. Business-support services include web design, web site hosting. Consumer services are the activities that support consumer access to and use of internet resources and digital information. New and innovative products are now developed because of the change in technology. The demands of the customers are also increasing because of it.It became easy for marketer to set price online and earn more profit because it reduces the cost of the advertising and marketing like billboards, newspapers and TV ads etc. Businesses use a promotional mix to reach their objectives. A promotional mix include s advertising, personal selling, sales promotions, and hypermedia. Today, most e-commerce promotional campaigns require a combination of traditional methods. Each element of the promotional mix has strengths for reaching specific communication goals. Promotional placement in a medium is known as advertising.The internet is the fastest-growing advertising Medium. Telemarketing and direct mail were attempts to personalize advertisement in order to make it more effective. These direct marketing approaches worked fairly well but were expensive and slow and seldom truly one-to-one interactive. The Internet introduces the concept of interactive marketing, which has enabled advertisers to interact directly with customers. Banner ads act like placement ads in print media. To catch a viewer's eye, banner ads are now using animation, java programming, and multimedia.Banner ads are useful in creating awareness of products and in communicating information about them. Distribution is an importan t part of any marketing transaction. Many businesses aim to gain competitive advantage by using E-Systems to de-layer the distribution chain. For example, Dell supplies customers directly, rather than through distributors, wholesalers or retailers. It is cheap but risky if u fail to deliver on time you can lose a valuable customer. It is significant for managers to understand what value is, how it is created and how it could be added.The internet provides many opportunities for companies to increase economic utility and, therefore, customer satisfaction. As time is money, through internet marketing there is no need to WAIT, for a revised version, updating is quick, automatic, and prompt as required. Adding more pages to a document online involves virtually no expense compared to the additional cost. One can provide more information to the customers. One can reach more customers than ever before and it does not cost a penny more. Internet marketing allows the customers to research an d purchase products and services at their wn leisure. Through internet marketing the marketer access to valuable information which determines which messages and offerings are more important and effective with the consumer. This method equates to faster results because online marketing intiaties usually requires the user to click on an ad, visit a website, and or perform a target action. Internet marketing is a smooth and hassle-free media of promotion, advertisement. It saves time and is cost effective than the traditional marketing style. Millions of homebuyers hit the internet for information.Internet homebuyers make better clients. References: Scott F. Geld (2003) Marketing is whatever you do to promote and grow your business including market research, advertising, publicity, sales, merchandising and distribution. Internet marketing uses the sources of online business networks and interactive media to reach marketing objectives†¦no paper, no telephone, no call, no in person appearances. Electro versions of catalogs, brochures, white papers, data sheets etc don’t have to print, store or shipped to your customer. A question arises?What about the manpower/lady power cost? You no longer require as many people to handle mailing and distribution of your marketing collateral more savings! Wrent Nest (2010) If one takes the advantage of the web for promoting and advertising purposes, businesses not just reach their target viewers but they can track the achievements of a campaign since the figures and success rates of the campaign is really an easy task to trace. This provides the businesses with strong statistics on whether or not their marketing strategies are profitable or if they want enhancement.Julie Rotter (www. jrotter. biz) In addition to the huge audience of an excellent prospective client, the internet offers both convenience and cost effectiveness than that traditional media; websites are more engaging and informative than even the best broch ures. Emails make it easier and cheaper to keep in touch with existing clients. One does not need to have a four or five-figure marketing budget to create a professional online presence. Julie Hume (2012) A website is like an expensive box of chocolates.The outer carton may have a satin finish, the letters embossed in copper foil, the edges die-cut love hearts and the whole wrapped in a purple satin ribbon. Gorgeous! Who cares? Let me at the chocolate say that pretty box its job and enticed the browser to buy. How happy will be the purchase if its contents are past the sell by date, the chocolates covered in mold and the sweet centre fermented and rotten. EEEW. she put hell emphasis on creating a website not only saves the time and cost but act as an influencer to make a purchase or experience it!For examples Wikipedia and Craigslist now a good visual sites but still a center an attraction for gaining the information. Website link (www. urbanroute. com) Improve your Competitive Edge Expand Customer Base and target Audience Increase referrals and word of mouth Boost sales, repeat business and customer loyalty Save time and money by reducing marketing costs Build customer trust / Protect your customers privacy Rashad Yazdanifard1, Melissa Venpin2, Wan Fadzilah Wan Yusoff 3, Mohammad Rabiul Islam4([email  protected] om) Internet marketing (IM) is also known as digital marketing, web marketing, online marketing, or e-marketing. As the name states, it is the advertising of products or services over the Internet. However, it also implies marketing through the wireless media and through e-mail. It helps us in creating good relationships with our customers and makes our life easy. Initially internet was used by fresh graduates and the bigger organizations for smooth working but now it became a trend to use internet and people that do not have internet at their home or offices are considered as backward.Now being trendy means that you are using internet and finding s olutions of your problems on it instead of going to a consultant personally. Because Internet grew in only five years and there are no barriers for time or location, marketing online has become the new era in E-commerce with petty variable cost per customer. Now internet is considered as the easy and somehow necessary tool of marketing for that reason website designers are hired who make the websites interesting and attractive for the customers.A well designed Web site can lead to an interesting, low cost means for sales promotion to worldwide customers. Shopping on the Internet is convenient as there is no time restriction, it is comfortable since it is in a user friendly environment and there is also an instant satisfaction of ordering, paying and delivering. Enhancing brand image, creating awareness and providing customer service are more important than just selling the products or entertaining customers. David C.Gilbert, Jan Powell-Perry and Santander Widijoso (1999), â€Å"App roaches by hotels to the use of the Internet as a relationship marketing tool†, Journal of Marketing Practice: Applied Marketing Science, Vol. 5 Internet marketing will become even more important in the future. As more companies will have access to the Internet, they will start doing business over the Internet. China’s economy will be in another dimension with E-commerce where customer focus, responsible business practices and innovation are the determinants of success and not customer relationship.With a decrease in communication prices, more customers will shift to the Internet as well. Customers will look for a business on the Web since there are unique opportunities for marketing a company’s service, selling products and gathering information on the Net. The marketing mix plays an important role in IM in E-commerce; deciding what type of advertising best suit customers through the Web. This is the new era of innovation; where everyone will be interacting on t he Web. Conclusion:We’ve concluded from the articles of above mentioned authors that the Internet network is a marketing network use by advertisers, marketers, and society to find the right combination of marketing mix to best suit customer’s needs. It is important for a company of this era to have access to the Internet to be more successful. Internet marketing does not only target consumers, but also Internet advertisements client marketers from companies. Internet brings new issues that must be considered and may require a rethinking of the existing marketing mix. The internet allows companies to mass customize a wide range of products.Internet makes pricing and competitor information faster and more transparent, meaning that market forces also tend to act faster and perhaps more efficiently. People do not have much time now to be spent on shopping so in this era of fast technology internet plays vital role because now people rely mostly on online shopping than goin g personally to the shops. For this companies hire web designers who make the websites attractive and innovative for the customers. The most effective online shopping appeal for consumers is not to â€Å"save time† but to do more or to get more done!

African American Slave By Tom Elice - 851 Words

We re lucky to be living in a time where everyone has freedom of speech and is treated equally, but in the past that was not the case for slaves. Slavery can be dated back in the 16th century and was practiced throughout North America by the 17th and 18th century. Essentially slavery was a popular societal act that was used to dehumanize people that were under the social status line. Many slaves endured a horrific life whether it was working in extreme labor or being abused physically and verbally. The memoirs of slaves such as Tom Elice shows us personal experiences of the slaves that were able to escape and start over successfully which gives us something to be hopeful for in the future. Tom Elice an African American slave, was one of the successful ones to escape slavery in America and came to Canada for refuge. Upon his arrival he found out that there were other slaves living in Upper Canada as well. After he settled down in Chatham, Canada, he proceeded to writing a letter on July 9 1834 to a woman named Mary Warner and told her about his discovery of other slaves and how he was doing well so far. This letter had no arguments, it was a simple update letter for Mary Warner to let her know that he made it safely to Canada and although Tom is now a free man, both Tom and Mary knew that he cannot come back to visit because if he does he would be captured again and all of that escaping would have been for nothing. Overall, this source was intended for Mary Warner only, but